Course Module

ADVANCED DIGITAL MARKETING & AI BUSINESS COURS

1. DIGITAL MARKETING FOUNDATION
 

• What is Digital Marketing (2025 ecosystem)

• Traditional vs Digital Marketing

• Digital marketing career paths

• (Job, Freelancing, Agency, Business)

• Understanding online customer journey

• Overview of all tools & platforms

• Real business examples & case studies

2. WEBSITE BUILDING (WIX COMPLETE + BUSINESS SETUP)
 
🔹 Website & Online Business Basics
 

• What is a website & how it works

• Difference between website, domain & hosting

• Importance of website for business

• Choosing the right domain name

• Domain registration process

• Hosting basics (Wix hosting explained)

• Connecting domain with Wix

• SSL, security & backups
   

📧 Business Email Setup (Zoho)
 

• What is a professional business email

• Importance of business email for branding

• Introduction to Zoho Mail

• Creating Zoho Mail account

• Connecting domain with Zoho Mail

• DNS settings (MX, SPF, DKIM)

• Creating emails like info@, support@

• Using Zoho Mail (web & mobile)

• Using Zoho Mail with Gmail
   

🤖 Website Building Using Wix AI
 

• Introduction to Wix AI

• Creating website using AI

• AI-generated layout, content & images

• Editing & customizing AI website

• Wix AI vs manual website creation

• Productivity benefits using AI
   

🔹 Wix Editor
 

• Wix Editor overview

• Page creation (Home, About, Services, Contact)

• Layout & section design

• Mobile responsiveness

• Forms & lead capture

• Website speed basics
   

🔹 Wix Studio (Advanced)
 

• Wix Studio vs Wix Editor

• Responsive breakpoints

• Advanced layouts & grids

• Client-ready professional websites

• Multi-device optimization
   

🔹 Wix Dashboard
 

• Website settings

• SEO setup in Wix

• Analytics & reports

• Lead & form management

• Payments & automations

• Website maintenance
   

💳 Payment Gateway Integration (Cashfree)
 

• Payment gateway overview

• How online payments work

• UPI, Cards, Net Banking, Wallets

• Cashfree account creation & KYC

• Cashfree dashboard overview

• Connecting Cashfree with Wix

• Payment buttons & checkout

• Test mode & live mode

• Handling payment success & failure
   

3. SEO (SEARCH ENGINE OPTIMIZATION)
 

• How Google search works

• Keyword research (local & business)

• On-page SEO (Wix SEO)

• Technical SEO basics

• Local SEO (Google Maps ranking)

• SEO tools overview

• Ranking websites step-by-step

• All payments must be made upfront in full before work begins.
   

4. CHATGPT FOR DIGITAL MARKETING
 

• ChatGPT fundamentals

• Content creation using AI

• Website content & SEO blogs

• Ad copy & sales copy

• Social media content generation

• Prompt frameworks for marketers

• Productivity & automation ideas
   

5. AI VIDEO GENERATION (VEO3)
 

• AI video fundamentals

• Script writing using AI

• Business promo videos

• Reels & ads videos

• Product & service videos

• AI video workflow for brands
   

6. AI IMAGE GENERATION (NANO BANA PRO)
 

• AI image generation basics

• Business creatives using AI

• Ads & social media visuals

• Prompt creation for images

• Brand consistency using AI
   

7. CANVA MASTERCLASS (PRO + AI)

✔ Design Training
 

• Social media posts

• Logo design

• Visiting card design

• Poster & flyer design

• Banners & thumbnails

• Brand kits

✔ Canva AI Tools
 

• Text to design

• Magic resize

• Background remover

• AI copy tools

• Canva Pro features & workflow
   

8. GOOGLE BUSINESS PROFILE (GBP)
 

• Google Business Profile creation

• Verification process

• Local SEO & map ranking

• Reviews & reputation management

• GBP posts & updates

• Lead generation using GBP
   

9. META ADS (BUSINESS MANAGER)
 

• Business Manager setup

• Ad account & pixel setup

• Campaign objectives

• Audience targeting

• Budget planning

• Lead generation ads

• Sales & traffic ads

• Real local business ad structure
   

10. SOCIAL MEDIA PROFILE OPTIMIZATION
 
Platforms Covered:
 

• LinkedIn

• Facebook

• Instagram

• WhatsApp Business

• YouTube

Topics:
 

• Profile & bio optimization

• Branding & positioning

• Content strategy

• Posting frameworks

• Lead generation methods
   

11. AI PROMPT ENGINEERING
 

• Prompt engineering basics

• Prompt structures & formulas

• Prompts for:

• Design

• Video

• SEO

• Ads

• Social media

• Reusable prompt library
   

12. FINAL PROJECT & CERTIFICATION
 

• Live business project

• Website + SEO + ads + social media setup

• AI-powered marketing system

• Certificate of completion

• Freelancing & client handling guidance

• Business growth roadma